Distribution: In-Store Point of Sale Handout Coupons ;
Direct Mailer/Flyer/Newspaper Coupons;
Coupon Return of Investment (ROI)
2. Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such
care policy. But central government does not assist them enough. So the city governments'
budget are on the brink of being exhausted and there is not enough money to do the welfare.
Central government vs City government :
1) Raising funds 2) Responsibility 3)Welfare importance 4) Budget management.
Erase city government's features.
Welfar
care, hair care, hand & food line due to current trend which is tarketing whole body.
(2) Price
① Middle and low price
They establish price 1000 to 16000 won. But they intended to promote low price policy that makes the average of price about 3,000~4,000 won. This price is possible because they reduced the cost of the product and cut down distribution channel.
By keep advertising the conc
distribution efficiency, which will encourage rural consumption and unleash the huge potential of the vast rural market.
2-3. The rise of the middle-class
A rapidly growing middle class has emerged. According to the National Bureau of Statistic of PRC (NBS), middle class refers to those with annual household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people
responsibility, we have Yuhan-Kimberly which is one of the pioneers in our nation to practice social responsibility into their management. That is why we chose this corporation especially in this critical juncture where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly was established in 1970 by Mr. Yu II-Han as a joint ven
CARE to support its community dev. projects such as promoting literacy and clean water supplies in coffee-origin countries.
In 1999, a Corporate Social Responsibility (CSR) department was formed with 5 areas of focus:
Business practices
Environmental issues
Community affairs
Corporate giving
Starbucks foundation
In 2001, Starbucks had donated $7.3million in cash and kind
Production
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. ‘Postnatal care center’ in Korea
A postnatal care center refers to the place where the mother and baby are hospitalized with a systematic and scientific postpartum after birth. In this study, a postnatal care center refers to the agency which gets 'postnatal care center' license and care mothers and their babies for a period of time.
Typically Korea women are known as they intact to perf
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.